How Media Buyers Should Choose a Card for Ad Spend

If payments stop while ads are performing, any savings on fees are gone. Media buyers need to look at reliability as well as cost.

Five criteria

1. Platform acceptance: check that the card is actually accepted on the ad accounts you use.
2. Recurring billing: confirm automatic charges keep going through.
3. Cross-border costs: add up fees and exchange rates.
4. Limits: make sure limits will not run short when campaigns scale.
5. Cost separation: check you can split cards per client.

Test with a small amount first

Payment requirements on Google Ads and Meta Ads depend on the account’s country and settings. Before moving a large budget, confirm card setup and automatic billing with a small campaign. Splitting cards does not change the need to follow each ad platform’s policies.

Xerovan cards for ad spend

With Xerovan you can issue a Visa virtual card per client and campaign, and manage limits and receipts in the app. See Virtual Cards for Ad Spend for details.

Note: This article is general information, not financial or legal advice. Xerovan is not a bank; card and payment services are provided by licensed partners. Availability and fees vary by country, and merchants and issuers decide whether to approve a payment. Digital assets involve risks, including price volatility, network disruptions and possible loss of funds.